Ritika's profile photo
Ritika KoiralaToronto, Canada · she/her

UGC creator · beauty, fashion & travel

Brown-girl beauty and everyday style, filmed the way friends actually talk.

I make short vertical video for skincare, makeup and fashion brands: product-in-hand, natural daylight, no over-polish. Two platforms, 2.2K followers, 66K TikTok likes and two videos past 100K views.

@ritikakoirala.me @ritikakoirala2 📍 Toronto · ships across Canada
Six recent posts from the Instagram grid: GRWM in natural light, outfit shots in Montreal and Toronto, Times Square, and a makeup reel
RECENT GRID · JUL–OCT 2026
1,450TikTok followers66.2K likes · 64+ videos
884KViews on top TikTokGhandruk village · pinned · plus a 104K Dashain reel
766Instagram followers~19% engagement per post · 140 avg likes
~1KMedian TikTok viewsHalf of all videos clear 1,000 views

Brands I've worked with

Paid, gifted, affiliate and organic work so far

Each tile says exactly what the relationship was, so there's no guessing about what counts as a partnership. Most brand work so far lives on TikTok.

Ritika holding Vichy LiftActiv Collagen Specialist 16 gel and serum, hook text reads Glass skin in two steps?
Paid partnership
Vichy Laboratoires

LiftActiv Collagen Specialist 16 serum + glow-boosting gel, via the L'Oréal Canada creator programme (#LorealistarCA). An unboxing video plus a 27-second talk-through: face hook in the first 3 s, two-step routine, product cards, creator voiceover with synthesised SFX only (no licensed music, per brand rules). Separate Instagram and TikTok cuts.

Category
Skincare · anti-ageing / glow
Deliverables
Unboxing + routine video, 2 platform exports, cover
Delivered
October 2026 · on TikTok
CTA
“Shop on Vichy's website” end card
L'Oréal Canada · Lorealistar
Creator programme · PR

Member of the L'Oréal Canada creator community. Four gifted-PR videos so far: L'Oréal Paris Infallible setting spray, L'Oréal Paris glass-skin serum, Biolage wash-day duo (haircare) and Lancôme mascara, plus the “first PR package” unboxing (2.3K views).

2026 · PR unboxing · Infallible test

Haniix Lenses
Affiliate

Coloured contact lens try-ons on both platforms with a personal code RITIKA20 (20% off), tagged @haniix_official. Brand team engaged in comments.

June 2026 · Instagram · TikTok

Evry Jewels · APLB · Astra Events
Featured / collab

Jewellery haul for Evry Jewels, a review of APLB glutathione-niacinamide body lotion, and event promo for Astra Events' Thamel Nights in Toronto.

Products in GRWMs
Organic · tagged

Tagged in make-up and outfit videos without a deal: Maybelline, Rimmel London, NYX, rhode, Milani, MAC, SACHEU and an H&M top. Shows the shelf a brand would sit on.

Open to: skincare, makeup, haircare, fashion & accessories, travel, festive / South Asian occasion wear, Toronto food & lifestyle.

Brand fit

Who I'm built for next

A target list, not a client list: brands whose products already sit in my routine, sell in Canada, and match a Toronto-based South Asian audience aged 18–30. Gold chips are brands I've already filmed with; peacock outlines are Canadian-founded.

Skincare Routine content

Double-cleanse, serum and SPF videos already exist on the grid; the Vichy routine is the template.

VichyL'Oréal ParisThe Ordinary · DECIEMLa Roche-PosayCeraVeGlow RecipeCetaphilNeutrogenaBeauty of Joseon

Makeup GRWM & shade-match

Medium-deep skin, named shades in every GRWM. Strongest fit for brands with inclusive ranges and South Asian founders.

MaybellineNYXRimmelLancômerhodeMilaniKulfi BeautyLive TintedFenty BeautyRare Beautye.l.f.Huda BeautySugar Cosmetics

Hair Wash-day & styling

Long dark hair, natural texture, no heat damage; Biolage wash-day video already delivered.

BiolageKérastaseOlaplexMoroccanoilDysonShark BeautyPantene

Fashion & jewellery OOTD · try-on haul

Brunch, date-night and city-walk outfits are 42% of the Instagram grid. Gold jewellery is a recurring signature.

H&MEvry JewelsAritziaMejuriGarage · DynamiteZaraPrincess PollyLulusPandoraLashkaraa

Travel Trip vlogs · packing

Punta Cana, Cancun, NYC, Montreal and Nepal content, with the 884K Ghandruk video as the proof point.

Air CanadaPorter AirlinesMonosSunwingExpediaAirbnbAwayBooking.com

Retail & programmes Where deals start

Already inside L'Oréal Canada's creator community; the next doors are retailer squads and marketplaces.

Lorealistar · L'Oréal CanadaShoppers Drug Mart BeautySephora Canada · SquadUlta BeautyAmazon InfluencerTikTok Creator MarketplaceHaniix
Already filmed withCanadian-founded or Canada-firstTarget

TikTok · @ritikakoirala2

Where the reach is

1,450 followers, 66.2K total likes, bio reads “Beauty | Lifestyle | Fashion”. 64 public videos were readable before TikTok's login wall; the grid continues past that.

TikTok grid: three pinned videos (Dashain song 104K views, GRWM date makeup, Ghandruk village 884K views) and the Vichy collagen video
PINNED + LATEST · OCT 2026
  • +
    Proven breakout. Two videos past 100K views (884.5K and 104.3K), both Nepali cultural content: Ghandruk in Gurung dress, and a Dashain song. 1.06M views across the 64 readable videos.
  • +
    Consistent floor. Median 992 views; half of all videos clear 1,000. Brand videos sit in the same range as organic ones (Evry Jewels 934, Infallible 706, PR unboxing 2.3K), so sponsored content isn't being throttled by the audience.
  • +
    Beauty-brand track record. Nine videos tag L'Oréal-group or beauty brands; GRWMs name every product by shade. This is the UGC proof brands ask for first.
  • →
    Pin the proof. The 884K video belongs pinned, but slot two and three should be the Vichy routine and the Lancôme / Infallible video so a brand sees product work above the fold.
  • →
    Posting is near-daily in October (five videos in the last week). Keep that, and give every third video a product hook so the beauty signal stays strong in the algorithm.

Top TikToks by views

VideoPillarViews
Ghandruk village, Gurung dress · pinnedCulture / travel884.5K
“Am I too late for this song?” Dashain · pinnedCulture104.3K
Last Dashain sibling transitionCulture2,677
Lip combo: Rimmel, MAC, lip oilBeauty2,617
Bollywood lip-sync with @Esma TimsinaCulture2,269
First PR package · LorealistarBeauty · PR2,285
Impromptu GRWM, Halsey audioBeauty1,936
Teej danceCulture1,835
Nail art “felt cute”Beauty1,633
GRWM for a date · Maybelline, NYX, rhode, Milani · pinnedBeauty1,247
Double cleanse routineSkincare1,222
Haniix lenses try-on · code RITIKA20Beauty · affiliate1,073

Public view counts captured 29 Oct 2026 while logged out. Watch time, completion rate and follower demographics come from TikTok Analytics and will be added on request.

Content pillars

What both grids are already about

Shares are from the 24 Instagram posts (Oct 2024 – Oct 2026). TikTok leans harder into beauty and Nepali culture; the same four pillars apply.

Fashion & OOTD

  • Recurring #ootd #grwm #fashioninspo
  • Co-creator reels with friends (Montreal)
  • Strongest comment threads

Travel

  • Dedicated 🇩🇴 and 🏙️ story highlights
  • Beach / resort wear and city walks
  • Natural fit for hotel, swim, luggage

Beauty

  • Every brand deal so far landed here
  • GRWMs name each product and shade
  • Bare-skin, daylight, no filters

Culture & occasions

  • Nepali / South Asian diaspora voice
  • Dashain, Teej, Tihar, Bollywood audio
  • Both 100K+ videos live here

Instagram · @ritikakoirala.me

Smaller grid, deeper engagement

What's working

  • +
    Engagement is unusually high. 140 average likes on 766 followers is roughly a 19% rate; the industry norm for nano accounts is 4–8%. Comments are from real people (Toronto, Nepal, Vancouver), not pods.
  • +
    Reels outperform. The three most recent reels averaged 296 likes; the grid median is 138. The audience shows up for video.
  • +
    Consistent visual world. Warm daylight, outdoor city shots, minimal retouching, gold jewellery and “R” pendant as a recurring signature.
  • +
    Bilingual trust. Captions in English with Nepali and Hindi moments; comment replies in Nepali, Hindi and Spanish. Useful for brands targeting South Asian Canadians.

What we're fixing next

  • →
    Cadence. 2026 ran at about two posts a month until October, which is now weekly. Target: 2 reels + 1 carousel per week through Q1 2027.
  • →
    Bio and link. Add “UGC creator · DM / email for briefs” and a link to this kit. The grid already reads as a creator; the bio doesn't say so yet.
  • →
    Cross-post the TikTok beauty work. The Lorealistar, lip-combo and double-cleanse videos never reached Instagram; reposting them with the Instagram end card fills the beauty gap on the grid.
  • →
    Hashtag hygiene. Swap generic #explore #fy for 5–8 niche tags per post (#torontocreator, #browngirlmakeup, #nepalicreator, #ugccanada).

Top posts, last 12 months

DatePostTypeLikesCmts
27 Oct 26Mirror reel · Bollywood audioReel45810
15 Oct 26“Vacay / OOTN” night-out reelReel34119
7 Jul 26“Left my heart in NYC”Carousel14512
15 Apr 26“Saltwater therapy” beach setCarousel14618
28 Apr 26“Date with the ocean”Carousel12415
8 Dec 25Birthday postCarousel13116
22 Jul 26GRWM for a date · brown-girl makeupReel7522
24 Jun 26Haniix lenses · code RITIKA20Reel · affiliate6412

Public counts captured 29 Oct 2026 while logged out; reach, saves and view counts need a screenshot from Instagram Insights and will be added on request.

Audience read

Based on who comments and what travels, not on Insights: Toronto and GTA first, then Nepal and the wider Nepali diaspora (Vancouver, Montreal), with a strong female friend-group core and a growing male Bollywood-reel audience. Age skews 18–30. Brands get a bilingual, Canadian-based, South Asian audience that is hard to reach through macro creators.

What I deliver

Two house formats, brand-safe by default

Every video is shot in natural daylight at 1080×1920, mixed to −14 LUFS, and delivered as one export per platform with the right handle on the end card.

Default

Glow Short

8–15 s

Loopable product moment. Result in frame one, product sound effects synced to every action, one persistent hook line, product cut-outs on the beat.

  • Best for: skincare, makeup, hair, accessories
  • No voiceover; brand audio or SFX only
  • Optional 3-panel product / texture / result split
Brand deals with VO

Talk Through

25–45 s

Face hook, first cut inside 3 seconds, word-by-word captions, product pills and a branded end card with your CTA. The Vichy reel is this format.

  • Best for: routines, launches, “how I use it”
  • Script from your brief, in my own words
  • Clean VO, no room noise, no licensed music
Add-ons

Stills & stories

+ sets

Carousel-ready photo sets (5–8 frames), a 3-frame story sequence with link sticker, raw footage hand-off, and affiliate code or link tracking.

  • Usage rights: 30 / 90 / 365 days or whitelisting
  • Turnaround: 5 business days from product arrival
  • Two revision rounds included
Raw & edited files delivered Separate IG + TikTok cuts Hooks tested before shoot Rates on request · nano-friendly

Let's make something

Send the brief, I'll send a hook back within 48 hours.

Based in Toronto. Products can be shipped anywhere in Canada; happy to source locally for faster turnaround.
ritikakoirala.me@gmail.com
Instagram · @ritikakoirala.me TikTok · @ritikakoirala2

Figures are from the public Instagram and TikTok profiles on 29 October 2026 and from delivered project files. Brand names and logos belong to their owners; inclusion describes work done and implies no endorsement beyond the stated relationship.